Madras was established in 1981 in Pescia, in the heart of Tuscany (Italy), a step away from Collodi, as a chemical company dedicated to the production of detergents and technical products for professional and industrial use. Within a few months, the company specialised in the treatment of terracotta, which is typical Tuscan building material, the origin of which derives from the times of significant ancient civilizations such as the Etruscan and Roman eras.
The Madras products derive from the need to solve specific issues encountered in construction sites, and to facilitate maintenance of particular surfaces, such as stone, marble, terracotta, stoneware, cement, clinker and parquet.